Who knows the most effective way to get your music licensed in games and films? Is it better to license exclusively to one customer, like a theme tune for a video game? Or to non exclusively license to more individual customers, like youtubers or indie game developers?
I don’t have any placements, so I’d defer my opinion to someone who had some experience…
however I think both routes have their merits, you could even do both (with different pieces). Licensing exclusively to a single customer, like a theme for a video game, can be pretty lucrative and give your music a lot of exposure if the game hits! You’re essentially tying your work to the success of that game.
On the flip side, non-exclusive licenses to multiple customers, like YouTubers or indie developers,could offer more steady, income streams. It’s less about a big payout and more about consistent royalties.